One of the best ways to understand Constant-Content’s writers guidelines is to think like a customer. For example, one of the rules writers must adhere to is “no hyperlinks.” A lot of writers ask why not? After all, sometimes hyperlinks are incredibly useful to readers. However, if you think like a customer, you’ll realize that hyperlinks send viewers away from the customer’s Web site. If a viewer leaves, she may never return. If she never returns, your customer may miss out on a sale, ad revenue, or other potential rewards.
When you think like a customer, you’ll understand why first person point of view is not allowed. You don’t know who will buy your article or how the article will be used. An article written in first person limits how the customer can use it where an article in second or third person is more likely to fit in. For example, if you write an article about pruning roses, a second or third person voice won’t have readers wondering who “I” is.
When you think like a Constant-Content customer, you’ll also understand why bios and self-promotional articles are not allowed. The customer buys your content to promote his Web site and products, not yours.
